Magazines such as Vogue include QR codes within their pages to build a bridge for readers to buy items quickly. 

At first glance, QR codes might seem like odd black cubes, but did you know they offer a whole world of possibilities? A simple scan with your phone or a smart device can open web pages and applications. And in Vogue’s case, it can show you where to buy the trendy pieces of the week or learn more about designers like Balenciaga and their efforts toward human rights. 

About the QR Code

Hubspot says, “ A QR code works similarly to barcodes at the supermarket. Each QR code consists of black squares and dots representing different information pieces. When scanned, the unique pattern on the barcode translates into human-readable data. This transaction happens in seconds.” 

These codes have been used for ages. With the current pandemic, everyone has been implementing them as a new approach to business and emotionally connecting to you. The information gathered from this transaction also helps brands with sales and conversion rates.  

Shaping the fashion industry

The QR code is undoubtedly changing the industry in many ways. The whole client journey starts digitally. Brands who offer extra incentives such as scanning a code to view more about a show, buying a product with one click, or learning more about a garment (Gabriela Hearst Spring/Summer 2020 Collection); can create a positive effect on the business and the viewer/customer as well. 

Vogue Business states that: “ Post-purchase data collection is key. Philippe Model’s end-to-end blockchain is set to migrate to OpSec Insight, where lists of verification registrants can be downloaded and analyzed. Customization is our goal. We’re essentially building a digital atelier.”

QR codes are trending, and everyone from top restaurants and boutique hotels to your favorite designer is using them to make your experience with their product even more special.